The Idea
An always-on content calendar for Diriyah, moving between heritage storytelling — the historical market, Founding Day, Eid traditions — and contemporary city life, positioning the destination as both a living history and a current one.
Visual System
SOCIAL MEDIAILLUSTRATION
Adaptations
Eid in Diriyah
Illustrated heritage scenes announce the Eid Al-Adha activity calendar.
The Date Market
A market-day post rooted in Diriyah's own craft and food traditions.
Samhan, the Heart of Diriyah
A photo-led post grounding the campaign in a specific, real place.
Entry Is on Us
Founding Day messaging built around Diriyah's own architectural silhouette.
New in Diriyah?
A simple, text-forward invite for first-time visitors to the destination.
Next in Social Media