The Idea
A character-led identity for Davenchy Cafe, built on a simple wordplay: Da Vinci reimagined as a young, modern coffee-shop artist. The mascot sits deliberately next to the real historical portrait that inspired it, making the concept's origin part of the story, while hand-drawn, uneven lettering carries the same artistic energy into the wordmark itself.
Visual System
IDENTITYBRANDINGLOGO
Adaptations
Character Mark
The mascot and hand-lettered wordmark on the brand's signature maroon.
Da Vinci Reference
The historical portrait that inspired the mascot, kept part of the brand story.
Hoodie, Back
The full lockup printed large across apparel.
Coaster Detail
The mascot mark on a coaster, sized for tabletop use.
Stationery & Cup
Business card and cup shown together across the brand's full palette.
Hoodie, Front
A smaller chest-print lockup for everyday apparel.
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